ABOUT US

Who We Are

When the first The Good Guys store opened in Melbourne’s northern suburbs in 1952, the company’s philosophy was then as it is now – to delight customers and ‘do good’.

Careful small acquisitions supported by a unique selling proposition prepared the company for national expansion, and from those humble beginnings, The Good Guys quickly became a household name.

With over 100 stores and more than 3,500 employees nationwide, our brand promise is to help Australian families live better at home for less. This approach is also reflected in our ongoing commitment to support and strengthen the communities in which we operate through our Doing Good program which supports 12 charities across Australia through Workplace Giving, awareness campaigns and fundraising efforts.

Now united with JB Hi-Fi Limited, The Good Guys is part of Australia’s fastest growing and largest consumer electronics retailer and a new force in Australian retailing.

Our Story

1952



When the first The Good Guys store (known at the time as Ian Muir’s Radio and Electrical Centre) opened in Melbourne’s northern suburbs in 1952 by the Muir family, the company’s philosophy was to delight customers and ‘do good’.

---

1998



Careful small acquisitions over the years provided the business with a strong foundation but it was re-naming to The Good Guys in 1998, supported by the unique selling proposition Pay Less Pay Cash and the now iconic TV commercial, which prepared the company for national expansion.

---

2016



In late 2016, having identified a strong strategic fit between the two businesses, JB Hi-Fi acquired The Good Guys. This move has enabled these two iconic Australian brands to draw on their combined strengths to drive greater value for their customers, while continuing to foster their unique brand personalities servicing very distinct customer groups.

---

Today



The Good Guys continues to pursue growth through new store locations, product range extensions and refining its proven retail model.