5 Reasons The Samsung Galaxy S25 Series Could Be The Best Phone Of The Year 

“It’s been 15 years since the launch of the first Samsung Galaxy device, and the new Galaxy S25 Series is a testament to the brand’s innovation and commitment to pushing boundaries,” says John Wong, The Good Guys Buyer – Mobiles and Plans.

“We’ve never seen a phone from Samsung with the AI capabilities of this range and we’re so excited to introduce customers to a next-level mobile experience.”

Here’s why Samsung’s hottest new flagship releases – the Galaxy S25, Galaxy S25+ and Galaxy S25 Ultra – are the ones you want.

REASON 1: Samsung Galaxy AI simplifies your life

Your vegan friend is in town and you’re eager to catch up for dinner. Skip the search for vegan-friendly spots and calendar deep dive – Galaxy AI¹ in the Galaxy S25 Series can handle it all.

Using it is simple – just ask! Like a personal assistant, Galaxy AI processes your request and handles tasks across multiple apps. It will find a vegan restaurant on Google, suggest a date based on your calendar, and even create the event for you.

When the day arrives, the new Now Brief feature will keep you prepared, delivering personalised insights including weather, news, health stats and calendar reminders.

Shop the Samsung Galaxy S25 Series 

REASON 2: Perfect snaps are in the palm of your hand

No great memory will go uncaptured with a Galaxy S25 Series device. And if it’s wall-worthy photos and viral videos you want, then the Samsung Galaxy S25 Ultra is the one for you.

“The new 50MP Ultrawide lens on the S25 Ultra is unrivalled if you rely solely on your phone for high-quality images and footage,” says John Wong. 

“Imagine you’re on an Italian getaway, taking a big family photo in front of the Colosseum. With most phones, you’ll have to stand way back to capture the whole monument and your loved ones will be tiny in the frame. With the Galaxy S25 Ultra’s Ultrawide lens, you can get up closer to the structure, fit it completely in the frame and capture everyone’s grin.”

The Galaxy S25 and S25+ can do your favourite moments justice too with 50MP cameras, upgraded Nightography for crisper and brighter low-light photos, and improved Portrait Mode².

REASON 3: Peace of mind comes standard

Today’s Samsung phones have become essential tools for managing daily tasks, from banking to personal communication, making proper security crucial to protect your sensitive information. The new Galaxy S25 Series offers peace of mind with Samsung Knox.

Acting like a tiny safety locker, Knox Vault Encryption secures your data – work documents, passwords, emails – against cyberattacks and unauthorised access, even if your phone is stolen. It also ensures your on-phone personalised AI data, such as facial recognition, voice and use patterns, can’t be accessed by third-party apps.

REASON 4: Your phone will be your most stylish accessory

The Samsung Galaxy S-Series has had a 2025 glow-up. Compared to its 2024 predecessor, the S25 line-up embraces smooth, curved lines with new rounded edges designed to sit comfortably in your hand. Samsung is also upping the style stakes with a range of chic new colours including silver shadow, blue, navy, mint, titanium silver, titanium gray, titanium blue and titanium black, so you can match your S25, S25+ or Galaxy S25 Ultra to your unique style.

To make sure it can withstand the bumps and scrapes of everyday use, the S25+ is designed with Gorilla Glass Victus 2 and a high-end IP682³ water and dust rating. The Ultra adds Corning Gorilla Armour – an inclusion you’d generally expect in laptops and tablets – for shock protection and durability.

REASON 5: You can play all day

Faster speeds, extra power efficiency⁴ and bigger, brighter and more vibrant displays deliver epic gaming and entertainment on a Galaxy S25 Series device. 

Whether you’re levelling up in Subway Surfer or live-streaming the big game, you can count on long-lasting battery life to power you through the day.

“If you play mobile games or enjoy high-quality photos and videos, look for a Samsung phone with a larger battery and fast charging, like the Galaxy S25 Ultra,” says John Wong.

For a true gaming edge, the Samsung Galaxy S25 Ultra’s whopping 6.9-inch display is unmatched. It’s the largest in the Galaxy S-Series and features ray tracing for realistic lighting and shadows, plus an AI-powered scaler that enhances depth and clarity for unbelievable graphics – whether you’re gaming, working or scrolling.

The best mobile phone of 2025? The Samsung Galaxy S25 Series is certainly in the running. Visit The Good Guys in-store and online to discover the new Samsung Galaxy range, as well as all of your other favourite Samsung electronics. 

Disclaimer:
1.    Fees may apply to certain AI features at the end of 2025
2.    When compared to Galaxy S24 and Galaxy S24+
3.    Galaxy S25+ has an IP68 rating based on lab test conditions and is dust resistant and water resistant for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Ensure the charging port is dry before charging. Please refer to your device's user manual for further care instructions and limitations
4.    When compared to Galaxy S24, S24+ and S24 Ultra