Why The New Sony BRAVIA XR OLED TV Range Is Perfect For Every Family

For years, the best TV tech brains at brands like Sony were obsessed with making sure televisions could show the blackest blacks to give proper depth to our TV content,” says award-winning technology journalist Alice Clarke. “But to properly enjoy the textures brought out by High Dynamic Range (HRD), you need a screen that can get both very dark and very bright all at once.

“We’ve seen the broad adoption of HDR, and exciting advances, like Sony OLED TVs, that control light in each individual pixel, delivering us incredibly crisp pictures with near unlimited depth.”

Discover how the new Sony BRAVIA XR OLED TVs lead the pack with intelligent processing technology for an unbeatable viewing experience.

Thinks Like A Human

Much like you, the most intriguing feature of the new Sony BRAVIA XR OLED TV range is its brain. “The new Cognitive Processor XR uses AI and machine learning to analyse content and recreate it in the same way humans see and hear in the real world – for a viewing experience that’s much more immersive. For example, these TVs know that we mostly tend to focus on the main character in any scene, so they will create a better separation between that person and the background.” Says John Milonas, The Good Guys Buyer – Televisions.

Optimum Brightness At All Times

Never want to lose a nail-biting scene to darkening skies outside or a sudden burst of sunlight again? Look no further than Sony’s signature Sony 65" BRAVIA 8 4K OLED Google TV 24 , the next generation of OLED, with a brightness level to suit any space, from a dimly lit spare room to a light-flooded lounge.

“This model captures the best features from across the range to present the widest and brightest OLED colours ever seen on a home TV,” says Alice Clarke. “Featuring a QD-OLED panel and XR Triluminos Max, this impressive TV achieves levels of brightness that weren’t possible for OLED before now.”

Beautifully Matched Sound

When it comes to sound, the Sony BRAVIA TV range does something truly special. The screens are an extra audio surface to create a lifelike sound stage - a feature that appears in the entire range. The tech is called Acoustic Surface Audio+ and it essentially turns the screen into a Dolby Atmos-compatible, multichannel audio experience. “Think of the screen as another speaker – one that syncs sound with action and is smart enough to know that the roar of a powerful jet aircraft, for example, should come from the top of the screen, not the bottom.”

Stay Ahead Of The Competition

As any diehard gamer knows, milliseconds matter. If you’re playing to win, your reaction times need to be razor sharp, especially in fast-action scenarios. For that, you need the latest technology, and Sony BRAVIA steps up again. The Sony BRAVIA XR A90K 4K OLED Smart TV, and the Sony BRAVIA XR A80K 4K OLED Smart TV, offer extraordinarily low input lag of 8.5ms, making them perfect for gamers who want to get the most out of their PlayStation 5. And slay their opponents!

Shop Best Sony Bravia Gaming TVs

Sony 43" BRAVIA 3 4K HDR Google TV 24

Sony 55" X90L 4K BRAVIA XR Full Array LED Google TV 23

Sony 65" X90L 4K BRAVIA XR Full Array LED Google TV 23

Sony 75" BRAVIA 7 4K Mini-LED Google TV 24

Sony 98" X90L 4K BRAVIA XR Full Array Google TV 24

Getting The Best From Your Sony BRAVIA TV

Already enjoying the superior viewing of a Sony BRAVIA TV? Bravo! You’ll want to know how to update a Sony BRAVIA TV so you can stay on top of all the latest features. It’s a cinch. Just navigate through Settings and hit the Update button. Need to work out how to reset a Sony BRAVIA TV without a remote? (It’s one of Sony TV Australia’s most asked questions!) Simply unplug your TV, press and hold the Power and Volume Down (-) buttons, and plug the cord back in. Continue to hold buttons until a green LED light appears on the front of the TV.

Ready to upgrade to the brightest new TV stars in town? Visit The Good Guys online or in-store for the latest Sony BRAVIA XR OLED TVs at the best prices.