How The Sony BRAVIA TV Range Is Bringing The Cinema Home To You

You Want: Perfect Vision Without Fiddling With Settings

You Need: The Sony XR Backlight Master Drive

Switch on a Sony BRAVIA 7 4K Mini Led TV and let it do the thinking. Its next-gen XR Backlight Master Drive analyses every frame of video to determine the correct brightness and contrast to beam into each tiny LED. It enhances pictures in the same way as your eyes focus, so you won’t miss a single detail in dazzling light or deep shadow. Backed by XR Contrast Booster 20 and XR Clear Image, which upscales your favourite classics to near 4K brilliance, you can just sit back and enjoy the show.

For an even more immersive experience, the BRAVIA 8 and 9 series take it further with superior panel tech and improved viewing experiences, offering enhanced picture clarity and dynamic range. The BRAVIA 9 series also features mini-LED (QLED) with high peak luminance for deeper blacks and brighter whites, ensuring every scene is presented with stunning detail.

Shop Sony BRAVIA 7 TVs

Sony 55" BRAVIA 7 4K Mini-LED Google TV 24

Sony 77" BRAVIA 8 4K OLED Google TV 24

You Want: Nature Scenes That Feel Alive

You Need: The Sony Triluminos Pro Or XR Triluminos Pro

More than one billion real-life colours. It’s an almost unfathomable array of shades, but your Sony TV delivers them all – imagine it bringing your favourite documentaries to vivid life! The BRAVIA 7, 8, and 9 range feature Quantum Dot tech and the intuitive XR processor (the smartest yet Sony XR processor) that analyses the saturation, hue and brightness of every colour to deliver natural shades and exceptional detail. David Attenborough himself would be impressed!

“It pays to know that you get Triluminos Pro backed by a 4K HDR Processor X1 in the entry-level Sony BRAVIA 3 range too. That’s the same one billion shades of colour you get from a more premium screen but for far less than you’d expect to pay,” says John Milonas. “You’ll also find a greater variety of screen sizes in this range to help you find your perfect fit.”

Shop Sony BRAVIA 3 TVs 

Sony 55" BRAVIA 3 4K HDR Google TV 2024

Sony 65" BRAVIA 3 4K HDR Google TV 2024

Sony 65" BRAVIA 8 4K OLED Google TV 24

Sony 75" BRAVIA 9 4K Mini-LED Google TV 24

You Want: Superclear Dialogue Without Resorting To Subtitles

You Need: The Sony Voice Zoom 3 And Dolby Atmos

Sony BRAVIA 7 debuts a smart new Voice Zoom 3 feature (and two powerful side-mounted tweeters) so you won’t need to touch that volume control to combat volume variance in your favourite movies. It uses AI to recognize human dialogue and amplifies or reduces its volume so even quiet dialogue sounds loud and clear. The BRAVIA 8 and 9 series also feature Acoustic Surface Audio+ technology in the BRAVIA 8 and Acoustic Multi-Audio+ in the BRAVIA 9, providing immersive sound that comes directly from the screen. Coupled with Dolby Atmos and DTS:X, these models deliver a cinema-like audio experience right in your living room.

You Want: Next-Level Gaming And Sports Too!

You Need: The Sony XR Motion Clarity And Motionflow XR

Bye-bye, blur. XR Motion Clarity (BRAVIA 7) and Motionflow XR (BRAVIA 3) increase the number of images you see every second so all of the on-screen action stays smooth. When the Millennium Falcon hits lightspeed, Rohan Browning runs the 100m, or you’re taking the chicane at speed in Gran Turismo 7, you can rest assured the refresh rate of your Sony BRAVIA TV can keep up.

You Want: All Of Your Favourite Streaming Services
You Need: The Sony Built-In Google TV

Are Sony BRAVIA smart TVs? They sure are! In fact, this year’s Sony Google TVs offer up a whopping 400,000+ movies and TV episodes from across all of your favourite streaming services. Better yet, they’re combined in one place, organised into topics and genres that interest you. No more trawling Netflix into the night to find something to watch – you’ll have hours worth of new releases, classics and binge-worthy TV series waiting for you at the click of a button.

The BRAVIA 7, 8 and 9 series come with enhanced processing power, making your streaming experience smoother and faster. With advanced voice control and built-in Google Assistant, accessing your favourite content has never been easier.

Ready to roll out the red carpet and welcome a Sony TV home for magical movie nights? Visit The Good Guys in-store or online and meet your Sony match.